Discovery Channel’s “It Takes a Thief” and The ASSA ABLOY Integrated Solutions Specialist Program Team Up To Host The 2005 ISC East Keynote

(Norwalk, Conn.—June 30, 2005)—It takes one to know one is the common saying but will truth lie behind this when the host of Discovery Channel’s “It Takes a Thief” holds court in an interactive keynote to kick-off ISC East August 24 at 8:30 AM at the Jacob Javits Convention Center in New York, N.Y.

Jon Douglas Rainey, host of the new show and Frank Santamorena, PSP, a Physical Security Professional from Assa Abloy Americas Integrated Solutions Specialist Program (ISS team) will team up to host the 2005 ISC East keynote. Honeywell is the official equipment sponsor for the keynote address and the NYBFAA is the sponsor of the ISC East event as well as the ISC East keynote presentation.

Common home invasion misconceptions and the exposure of home security flaws are the central issues that will drive the discussion at the keynote event. The event will feature a moderator from Security Sales & Integration magazine, the official media sponsor of the keynote event, followed by the hosts, who will discuss the premise and format of the “It Takes a Thief” television shows, and a panel of three industry professionals in a Q&A segment.

“Our goal with the show is to help people realize that a burglary can happen to them,” said Rainey. “Each week, we show that everyone is vulnerable and the more information and awareness that gets out there the better The ISC East keynote will provide us with a unique opportunity to communicate with the security industry – the very same group that supplies the assurance against burglaries and theft.”

“It Takes a Thief” features a staged burglary using the homes of volunteers, followed by a lesson in which types of deterrents prevent such a violation from happening again. Armed with a full-home security makeover, the “It Takes a Thief” crew visits the home some weeks later to see the outcome of the new security.

“It Takes a Thief” brings our industry sector to the mainstream,” remarked Dean Russo, vice president for the ISC portfolio of events. “While I’m convinced the industry will garner great insight from the crew at ‘It Takes a Thief,’ I’ve no doubt that the security industry will enhance the program as well. This keynote is quite different from what we’ve done in the past, but I think it will be great fun.”

The 2005 ISC East will feature the products, services and technologies of over 400 leading companies and will attract some 9500 dealers/integrators and end-users to the August 24-25, 2005 event in New York.

ISC East 2005 and ISC West 2006 are international launching pads for new products technologies and solutions for the security industry. ISC East and ISC West are produced by Reed Exhibitions. Reed plans and executes approximately 45 events annually in the U.S. and Canada serving 18 key industries globally. A member of Reed Elsevier plc group, a world leading provider of information-driven services and solutions, Reed offers integrated market access programs covering exhibitions, trade publications, direct marketing and the internet to over 90,000 suppliers and more than 5.5 million buyers every year. Reed Exhibitions is headquartered in North America, in Norwalk, Conn. (NYSE:RUK/ENL)

The Security Industry Association (SIA) is the official sponsor of ISC East and ISC West. Formed in 1969, SIA provides its members with a full-service, international trade association promoting growth, expansion and professionalism within the security industry by providing education, research, technical standards, representation and defense of our member's interests. SIA enjoys the membership of over 600 companies representing manufacturers, distributors, service providers, integrators and others.

With a nationwide network of more than 2,400 member companies throughout the 50 states, NBFAA promotes the electronic life safety, security and systems industry. Since 1948, NBFAA has remained dedicated to raising the standards, professionalism and profile of our industry to the benefit of consumers, public safety organizations and the electronic systems profession.

NYBFA Founded in 1981, the New York Burglar & Fire Alarm Association is a Chartered State Alarm Association of the NBFAA representing the electronic life safety, security and systems industry throughout New York State. NYBFA publishes the NY Security Signal, and is a NY State recognized provider of the alarm installer licensing training.

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